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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Many insurers in Kenya still rely heavily on brokers and agents to market their products. While this traditional model has been the backbone of distribution for years, it has also limited reach, especially in regions where digital and mobile-based solutions could greatly improve accessibility.
Latest data from the Insurance Regulatory Authority (IRA) shows that by the end of 2022, Kenya had 11,400 agents and 176 brokers serving the entire industry.
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